Friday, March 9, 2012
Like on photoshop if they need to create a menu design or anything?|||Sometimes. The fact is, that in graphic design, time really does equal money, and anything a designer can do to save time is sometimes the right solution. With these, the trick is to find a suitible template for the business. A template that looks right for a tea house will not work well for a biker bar. A template that suits a seafood restaurant may work against the theme and mood of a Southwestern steak house.
But, the problem with generic templates is that they LOOK ... generic. A sophisticated client will realize that customers who look at generic looking documentation, will expect generic goods and services. In many cases, it is no big deal. But for big bucks, it is a BIG deal.
I can command my highest paying commissions by creating unique, original designs, even on some of the simplest documents. A menu, for example can easily have a place for the restaurant name, a section for appeetizers, one for entrees, another for deserts and another for beverages. But a customer who expects a unique and pleasurable dining experience gets his first "hints" by the ambience of the restaurant, the sophistication and attenetiveness of the staff, the table appointments and, of course, the menu.
Even after everything else "spells" fine dining, a plain, generic menu CAN be a let down and put the customer on the defensive, expecting more disappointment after that. Of course, this isn't always the case, but, if YOU were a restaurant owner, wouldn't you want EVERYTHING possible you can do to lead the customer to a pleasant and recommendable experience?
Whether a small, simple menu or a large and expansive one, an original layout, customized directly for the restaurant's "personality," is not that much harder to produce than it would be if done from a template. Software apps, such as InDesign or QuarkXPress, make easy work of the job, even without existing templates.
But, here's the trick to creating ANYTHING unique and original: First comes the creativity of the designer. Without that, the "designer" is doomed to be "generic" the rest of his career. The other thing is in the skill and knowlege of how to use the designer's tools, whether it is in drawing implements or computer software.
In the design business, originality is what sells.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment