sample sales: are they in big buildings? is it crowded? will it be hard to find things you like? how much money do you usually save?|||Sample sales are used by retail businesses in order to discard excess merchandise. Sometimes these samples have been used by agencies to sell products that they will distribute to local vendors. Sample sales are often associated with the fashion industry. These sales are an opportunity to get near perfect merchandise at a fraction of the price. It is often difficult to have information on the date and time of sample sales, although there are websites which list information about sample sales in on line diaries. They are also used to draw in new clients, hoping that the new people will return to the company's store and buy more merchandise. Recently, a number of new online businesses have emerged that offer the sample sale concept to an online audience. Well-established in Europe, this trend moved to the United States in 2007 with the launch of companies such as the Gilt Groupe, RueLaLa and Ideeli. These businesses offer access to those living outside of the traditional sample sale markets of New York and Los Angeles the same access to designer fashions at 'sample sale' prices.